I’m a little late on this, but the MIT Media Lab logo redesign is worth noting. The logo, developed in Processing, has 40,000 permutations. Each researcher can select a unique one for his/her business card. From CA: The algorithm is a Processing application that generates the individual logos. The team used it to generate 40.000 logos in 12 color combinations (~480.000 total). Exporting SVG from Processing, then converting that to CMYK pdfs in Illustrator (using AI scripting). The logos are based on a square grid (4×4 squares). Each of the three shapes can move around within the grid, according to a certain aesthetic ruleset (has to hit boundaries, has to intersect with other shapes). Read more here.

I’m a little late on this, but the MIT Media Lab logo redesign is worth noting.

The logo, developed in Processing, has 40,000 permutations. Each researcher can select a unique one for his/her business card.

From CA:

The algorithm is a Processing application that generates the individual logos. The team used it to generate 40.000 logos in 12 color combinations (~480.000 total). Exporting SVG from Processing, then converting that to CMYK pdfs in Illustrator (using AI scripting). The logos are based on a square grid (4×4 squares). Each of the three shapes can move around within the grid, according to a certain aesthetic ruleset (has to hit boundaries, has to intersect with other shapes).

Read more here.

Notes